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    The Mummy Blogging phenomenon is only in its infancy stage in Australia. A lot of the brands are still not cluey as to what kind of influence a mummy blogger can wield on their sales bottom line. Over in America though, it is a completely different story. Mom bloggers are sought after, brand ambassadorships are [...]

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  • 10/17/10--18:23: The Rise of The Power Moms
  • I recently had a chat with a guy in Nielsen Australia as I wanted to get some statistical data on the actual numbers of Aussie Mummy Blogs. Unfortunately, they do not currently have a ranking of “Power Moms” or “Mommy Bloggers” in Australia. He went on to say that “Australians are less enthusiastic about the [...]

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  • 10/21/10--15:01: Backstory Friday
  • The Mother Media  (TMM) is about promoting the Awesome Aussie Mummy Bloggers. We want to get the inside scoop. We want to get to know the writer behind the words. We want to hear their backstories. Today, the spotlight shines on one of my most favourite bloggers. Say hello to the brilliant Veronica Foale. When [...]

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  • 10/28/10--15:33: Backstory Friday
  • The Mother Media (TMM) is about promoting the Awesome Aussie Mummy Bloggers. We want to get the inside scoop. We want to get to know the writer behind the words. We want to hear their backstories. I am so thrilled to have the amazingly talented Tiff of My Three Ring Circus today! Tell us about [...]

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  • 11/01/10--17:10: Vox Populi Vox Dei
  • Social Media whether you agree or not have permanently altered the way we think and act as consumers. Print and TV adverts are still ruling the game but, we as consumers have grown savvier as to how we accept their “buy my product now” messages. We are no longer just silent participants in the sell [...]

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  • 11/04/10--14:00: Backstory Friday
  • The Mother Media (TMM) is about promoting the Awesome Aussie Mummy Bloggers. We want to get the inside scoop. We want to get to know the writer behind the words. We want to hear their backstories. Today I thought we’d do something different. Instead of my usual Q and A’s, we’ll let the lovely Corinne [...]

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  • 11/08/10--14:47: Who reads this stuff anyway?
  • Our first guest contributor on The Mother Media is my good bloggy friend Lori from Random Ramblings of a SAHM. She used to be a clown, magician and  a kid’s entertainer. She misses being all those things but blogging is her new career now. Just don’t tell her Man about it. When I reveal to [...]

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  • 11/11/10--14:46: Backstory Friday
  • The Mother Media (TMM) is about promoting the Awesome Aussie Mummy Bloggers. We want to get the inside scoop. We want to get to know the writer behind the words. We want to hear their backstories. Today, I have the pleasure of interviewing Nicole aka The Planning Queen. She is an inspiring blogger. And I [...]

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  • 12/13/10--16:09: Blogs versus Magazines
  • Say hello to our Guest Contributor Corinne of The Daze of My Life. Corinne thinks exciting times are ahead between parenting magazines, mum bloggers and their readers. As a former magazine writer and sub-editor and now a blogger, I often get asked if I think blogs and social media are making journalists redundant? A few [...]

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    Blogging is the future. Read what Aussie Mummy Blogger Megan has to say about it… We speak our minds, we tell it like it is. We make the mundane interesting, the boring funny, and the sad relatable. We put hidden day-to-day lives out there. We laugh at ourselves, share our down moments and rejoice in [...]